Why Invest in Broadbeach

Broadbeach could easily be described as the perfect beachside place to live, positioned right in the heart of the Gold Coast.

Boasting a lively and sophisticated lifestyle, Broadbeach is defined by its dining, recreation, and entertainment offerings. The appeal and popularity of the area continue to grow as the cultural and social amenity expands and diversifies.

Broadbeach is an enticing suburb for investors and owners, with the property market featuring the perfect blend of baseline fundamentals to deliver sustained future growth for several compelling reasons:

1. A highly sought-after location

The ultra-popular and enduringly-cherished Broadbeach (or Broadie to the locals) is nestled along the stretch of beach between Surfers Paradise and Mermaid Beach.

The local area features a wide array of boutique shopping options and a hip, thriving café, dining, and bar scene. Federation Park and Kurrawa Park are located just off the beachfront with an excellent playground for the little ones, fortnightly markets, and the Kurrawa Surf Club.

Broadbeach’s retail and entertainment precinct, concentrated around Oracle Boulevard, features numerous casual and fine dining establishments and trendy bars. The suburb is also home to Pacific Fair, the fourth largest shopping centre in Australia, with the highest concentration of high-end luxury retailers in the country.

2. Proximity to world-class infrastructure

The ongoing improvements and additions to surrounding Broadbeach infrastructure and amenities allow investors to capitalise on the surplus value generated and captured in surrounding residential property.

The Broadbeach Bus and Light Rail Stations provide direct access to the Gold Coast’s major commercial centres of Surfers Paradise and Southport, as well as the Gold Coast Health and Knowledge Precinct and Griffith University Campus. The G:Link light rail service extends to Helensvale, connecting with the main heavy rail line to Brisbane’s CBD and Airport.

The Gold Coast domestic and international airport is around 25 minutes from Broadbeach and provides regular services to all Australian capital cities, key regional locations and 31 international destinations. A $500m refurbishment and expansion of the airport is nearing completion and has increased capacity to support 10 million travellers a year.

3. Growing population driving demand

The Broadbeach local area’s residential population has grown by around 23% in the previous decade to approximately 13,600 in 2021. Based on these projections, about 4,500 new dwellings will be required to house this population.

4. Strong Employment

In a sign of continued labour market strength, Broadbeach’s most recently recorded unemployment rate of 4.2% sits comfortably below wider Gold Coast’s rate of 4.8% and even more substantially below other key apartment market locations such as Southport and Surfers Paradise.

5. Professional and prosperous demographic

Broadbeach‘s population age distribution has experienced a notable fall in the proportion of young adults aged 20-25 and seniors over 66.

Population growth has been dominated by an increase in the proportion of mature (55-66 years) and middle-aged adults (26-45 years), who fall within the downsizer demographic.

6. A desirable residential property market

Reflective of Broadbeach’s status as a highly desirable lifestyle location, the median house price recorded during 2021 was over twice that of the wider Gold Coast, commanding a premium of $1.35m above it.

7. Low vacancy rates and high yields

Broadbeach vacancy rates have been indicative of a tight and undersupplied market for over a decade. Since the pandemic peak in vacancy and the ensuing return to low levels, high demand for a limited number of rental properties has led to a 28% growth in weekly 2- & 3-bed Broadbeach apartment rents.

Similar to weekly rents, Broadbeach apartment prices have risen by 28% since the pandemic. This trend, however, is part of a much longer history of sustained growth. Broadbeach apartment prices have been trending upward for the previous seven and a half years. 

Now is the time to invest in Broadbeach

We have an exciting new opportunity launching soon to Broadbeach. Click here to learn more and register for exclusive access before public release.

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